daniel green
06-29-2009, 03:59 PM
The campaign that drove Barack Obama to victory in the US presidential election has claimed two top awards at the Cannes Lions International Advertising Awards. The campaign, submitted by Obama for America, has been hailed as a masterful combination of new media, door-to-door and community grass roots campaigning with a clever tactical use of traditional TV advertising. The campaign won two grands prix in the Titanium and Integrated Lions categories.To win the Titanium grand prix, a campaign must involve a breakthrough idea that is "provocative, challenges assumptions and points to a new direction".
http://www.guardian.co.uk/media/2009/jun/29/barack-obama-cannes-lions
So glad to see that Silverman's wonderful ad campaign, The Great Schlep, also won honors!
http://www.guardian.co.uk/media/2009/jun/29/barack-obama-cannes-lions
So glad to see that Silverman's wonderful ad campaign, The Great Schlep, also won honors!